Cbs rejects ad from gay dating website
Rejection in hand, they can then craft a quick — and cheap — publicity campaign around "the commercial CBS/Fox/ABC doesn't want you to see!
In 2009 a Catholic group called Fidelis attempted to purchase time for an ad showing a fetus that, because it was not aborted, grew up to be President Obama. Last year Focus on the Family, another anti-abortion group, did better with a commercial showing Tim Tebow's mother talking about her difficulties while pregnant with the eventual college football star.(One from 2008 featured young starlets showing off their "beavers" — i.e., walking around carrying tree-gnawing aquatic rodents.) Forbes.com: The 10 highest-paid NFL coaches Sometimes an attempt at low humor ends up being inadvertently political.Last year CBS drew criticism for rejecting a commercial for Man Crunch.com, a gay dating site, that showed two apparently heterosexual male football fans giving in to a passionate embrace.The advertisement was initially put on a waiting list before the network outright rejected it due to it violating CBS's broadcast standards and because CBS believed Man Crunch's did not have sufficient credit (ability to pay for the ad).Man Crunch accused CBS of discrimination saying, "If the ad showed a man and woman kissing it would have been accepted." The ad was accused of being a form of ambush marketing by analysts, who theorized that the company knew the advertisement would be rejected by CBS, thus drawing free publicity to the site without needing to pay the extremely high rates for advertising during the Super Bowl.
What does it take for the NFL to yank an ad worth millions of dollars?